Cars driving through a zombie neighborhood and a boy picking his nose are among the ads that drew the most complaints in Australia in 2025. Sex, nudity, violence, and health and safety concerns led to over 5,000 complaints across 230+ commercials. Kia’s ads showing “zombie-proof” electric vehicles driving through undead neighborhoods topped the list with 86 complaints. Many said the ads could scare children as they aired during prime time. One complainant said, “My belief is that this advertisement portrays the people of Melbourne as ZOMBIES.” The Ads Standards community panel ruled the ads were not too scary or graphic, but one version broke motor vehicle advertising rules for showing a feature likely to violate road laws. Dettol came second with complaints about an ad showing a boy picking his nose. One complaint claimed it “glorified” antisocial behavior by suggesting people should not be responsible for their actions because someone else cleans up. Most complaints do not lead to breaches. Other frequently complained ads featured a Red Rooster skateboarder stealing chicken, a Pilot erectile dysfunction ad with garden hose talk, and Rexona ads showing closeups of body parts labeled “bums” and “balls.” The only other top breach was a Big W school holiday ad with a girl making a blurred-out middle finger gesture, which the company then pulled. Greg Wallace, Ads Standards executive director, said, “Australians tend to like good advertising with a degree of humour that’s well executed in a creative context but, if advertisers try to push the rules, then that generally does not work well within the Australian public at large.” He added, “The best ad is a responsible ad.”