Food delivery giants Zomato and Swiggy have raised earnings for their delivery partners to prevent service disruptions on New Year's Eve. This move comes as Telangana Gig and Platform Workers' Union (TGPWU) and Indian Federation of App-Based Transport Workers (IFAT) have called a nationwide strike demanding better pay and work conditions. Industry insiders warn the strike may hit firms like Zomato, Swiggy, Blinkit, Instamart, and Zepto, especially on the busiest night for orders. Zomato offers ₹120 to ₹150 per order between 6 p.m. and 12 a.m., with daily earnings up to ₹3,000 depending on order volume and availability. They have also waived penalties for order cancellations during this period. An Eternal spokesperson said, "This is part of our standard annual operating protocol during festive periods, which typically see higher earning opportunities due to increased demand." Swiggy promises up to ₹10,000 earnings across December 31 and January 1. On New Year's Eve alone, it advertises up to ₹2,000 during peak hours to ensure enough riders, calling it a standard festive practice. TGPWU and IFAT stated, "As of last night, over 1.7 lakh delivery and app-based workers across India have confirmed participation, with numbers expected to rise further by evening." The unions stressed that the strike escalates after a massive December 25 strike failed to get a response from companies, which they say ignored demands for better pay, safety, and work hours. They called on all gig workers, platform workers, and freelancers to join the strike on December 31, 2025, by shutting down all work apps to make the action effective.