New York is set to tighten rules on social media use by young people. A new state law demands warning labels on platforms such as TikTok and Instagram. Governor Kathy Hochul said the labels will target features like infinite scrolling, autoplay, and algorithm-driven feeds. These features are seen as encouraging excessive use, especially among children and teens. The labels will warn users about possible mental health risks linked to these addictive features. Governor Hochul compared the warnings to those used on tobacco products and plastic packaging. “Keeping New Yorkers safe has been my top priority since taking office, and that includes protecting our kids from the potential harms of social media features that encourage excessive use,” she said. The law is based on research showing that social media overstimulates the brain’s reward centers, creating addiction-like pathways similar to those found in substance abuse and gambling. It applies to platforms operating fully or partly in New York but only when users are within the state. If companies do not follow the law, New York's attorney general can take legal action. Platforms can face fines up to $5,000 for every violation. So far, major companies like TikTok, Meta, Snap, and Alphabet have not publicly responded. Other states, such as California and Minnesota, already have similar rules to protect young people. Globally, countries like Australia have banned users under 16 from popular platforms. The UK, Germany, France, Malaysia, and Denmark are considering similar laws. A New York government official said the goal is awareness and protection. The new labels aim to help young users make better choices when using social media.