Channapatna, known as the ‘Land of Toys’, is famous for its colorful wooden toys. These toys are part of Karnataka’s culture but the art is at risk. Most artisans are old, and few young people want to continue the work. They prefer city jobs and education. Artisan Krishnappa M., who started toy making in class 6, says, “The younger generation don’t see how sustainable this work can be.” The craft requires great skill learned at a young age. Artisan B. Venkatesh suggests schools bring craft programs to encourage children. He adds that digital marketing could help artisans reach wider markets. Market systems also harm artisans’ earnings. Venkatesh says, “A toy that costs ₹200 to make sells for ₹700, but artisans get only ₹200.” Middlemen take most profits. He suggests the government buy toys directly for Karnataka’s children’s centres to help artisans earn more. The government’s One Station One Product scheme showcased Channapatna toys at Bangalore’s railway station, but artisans say they see little direct benefit. Social media brought some visibility but skilled workers are few. Many artisans must decline orders. Artisan Shanthamma Kumari believes artisans should be part of government revival plans. Competition from cheap Chinese toys also troubles them. Abdul Ali says, “Mass-produced toys are bright and cheap, but not the quality we make.” Many young artisans leave for city life for better pay and benefits. Ismail Pasha, 23, left toy making for a stable city job citing uncertain income and health risks. Older artisans lack financial help and loan support. Kouser Pasha recalls past government aid but says now it is gone, making survival harder. About 75% of the artisan community has quit toy making. Despite demand, the shortage of skilled hands limits production. Similar issues affect Kinnal in North Karnataka, known for its Polki wood toys. Wood scarcity and lack of skilled trainers hamper growth. Santosh Chitragar calls for longer training and formal diplomas to boost craft prestige. To survive, artisans adapt by making home décor, corporate gifts, and custom orders. Without strong support and fresh talent, this colorful craft faces an uncertain future.